Impact of social media on consumer buying decision

By Dayal Smita

This section explains the research topic, why this research study is important, and how far the study will go. Included are the study's goals, the research methods that focus on each goal, and the hypotheses that were needed for the study. This part also explains why the study is important and how the chapters will be put together, which will set the tone for the rest of the thesis.

1.1 How do index funds work?

Social Media Web sites (SMWs) like Orkut, YouTube, Facebook, Instagram, Flickr, Twitter, etc. have become very popular and are used by a lot of people who use the internet. SMWs have helped millions of people all over the world meet and get to know people who are like them. SMWs have given consumers more power because users can get useful information about companies, products, and brands through feedback and reviews from other users. This helps them decide what to buy. Customers don't just rely on their own opinions anymore; they also want to know what other customers think about the products or services and what their experiences have been with the brand or company. The current research is important because it shows that there are a lot of people who use SMWs. Companies should take advantage of this to make their marketing communications work. "India's higher education student population grew by 800,000 in 2018-19 compared to the previous year, bringing the total number of such students to 37.4 million," said the HRD ministry. It is important for businesses to have a presence on social media and plan around the online customer if they want to make money, keep customers, and get their loyalty.

• Format: Paperback
• Language: English
• ISBN: 475570023X
• ISBN13: 9784755700231
• Release Date: February 2023
• Publisher: Infotech Publishers
• Length: 370 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"