Impact Of Penetration and Skimming Pricing Strategies on Market Share

By Moses Kufakunesu

In their marketing plans, several business enterprises usually consider widening their market share base as one of their key priorities. Such business ventures are frantically concerned with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659107727
• ISBN13: 9783659107726
• Release Date: May 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"