Impact of E-Commerce on Consumers and Small Firms

By Salvatore Zappalà

Book Overview

This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.

• Format: Paperback
• Language: English
• ISBN: 036759384X
• ISBN13: 9780367593841
• Release Date: August 2020
• Publisher: Routledge
• Length: 280 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.6" x 6.0" x 9.2"