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Imaging in Advertising: Verbal and Visual Codes of Commerce
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Imaging in Advertising: Verbal and Visual Codes... 0415978823 Book Cover

Imaging in Advertising: Verbal and Visual Codes...

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Edition Description

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

Edition Details
Format:Paperback
Language:English
ISBN:0415978823
Format: Paperback
Condition:
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$
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Imaging in Advertising: Verbal and Visual Codes... 0415978815 Book Cover

Imaging in Advertising: Verbal and Visual Codes...

By
Edition Description

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

Edition Details
Format:Hardcover
Language:English
ISBN:0415978815
Format: Hardcover
Condition:
$
200.00
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