Imaging in Advertising: Verbal and Visual Codes of Commerce

By Fern L. Johnson

Book Overview

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

• Format: Paperback
• Language: English
• ISBN: 0415978823
• ISBN13: 9780415978828
• Release Date: December 2007
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"