Image Wars: Protecting Your Company When There's No Place to Hide

By Chris Atkins

How to create the right corporate image and identify the audiences you need to reach. This guide reveals what works, what doesn't, and why. Includes case studies from Burson-Marstellar accounts, illustrating effective use of publicity tools, including press releases, op-ed features, seminars, sponsoring of events, and newsletters. Also discusses the advantages of promoting your company's image to audiences in addition to your customers, such as local officials, the financial community, unions, and suppliers.

• Format: Hardcover
• Language: English
• ISBN: 0471609366
• ISBN13: 9780471609360
• Release Date: March 1989
• Publisher: Wiley
• Length: 246 Pages
• Weight: 1.12 lbs.
• Dimensions: 9.3" x 1.2" x 6.3"