Image by Design: From Corporate Vision to Business Reality

by Clive Chajet and Tom Shachtman

This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0201550423
• ISBN13: 9780201550429
• Release Date: January 1991
• Publisher: Addison Wesley Publishing Company
• Length: 216 Pages
• Weight: 2.50 lbs.
• Dimensions: 0.9" x 6.5" x 9.5"