I'm a Lucky Guy

by Joseph F. Cullman

Book Overview

I'm A Lucky Guy by Cullman, Joseph F., 3rd This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0934037485
• ISBN13: 9780934037488
• Release Date: June 1998
• Publisher: Philip Morris
• Length: 194 Pages
• Weight: 1.33 lbs.

Customer Reviews

Great book for aspiring marketing professional

This is a great little read if you are in business. It discusses in detail the planning and execution of various business strategies within the tobacco industry. Especially the marketing side--product development, target markets, commercials, advertisements, etc. It's a joy to read since Cullman takes you from the beginnings of Philip Morris to its tremendous size today. It's also very interesting to read about how competitors battle each other for market share. Overall, great book for any one, but highly recommended to anyone in marketing or an aspiring marketing student. I took a star off because the last section is all about Cullman's days in tennis and his attempt to save the elephants in Africa. The first few pages were boring so I skipped the entire section.