If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth

by Leonard Sherman

Book Overview

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0231174829
• ISBN13: 9780231174824
• Release Date: January 2017
• Publisher: Columbia Business School Publishing
• Length: 360 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"
• Grade Range: Postsecondary and higher