If Then: How the Simulmatics Corporation Invented the Future

by Jill Lepore

Book Overview

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.

Founded...

• Format: Hardcover
• Language: English
• ISBN: 1631496107
• ISBN13: 9781631496103
• Release Date: September 2020
• Publisher: Liveright Publishing Corporation
• Length: 432 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.3" x 6.3" x 9.5"