IE Electronic Media

by Leigh

This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and...

• Format: Paperback
• Language: English
• ISBN: 0534252001
• ISBN13: 9780534252007
• Release Date: January 2001
• Publisher: Wadsworth Publishing Co Inc
• Weight: 1.70 lbs.