Identifying Hidden Needs: Creating Breakthrough Products

By Keith Goffin, Fred Lemke, Ursula Koners, et al.

Book Overview

PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation Appendices

• Format: Paperback
• Language: English
• ISBN: 1349305316
• ISBN13: 9781349305315
• Release Date: October 2010
• Publisher: Palgrave MacMillan
• Length: 261 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"