IdeaShake: a Food Design Thinking method for idea generation

By Dr. Francesca Zampollo

This book teaches you how to use the Food Design Thinking idea-generation method called IdeaShake, and gives you the tool you need to use this method, the IdeaShake cards, which you can cut and use many, many times in the future. IdeaShake is a cards game/creativity tool that is specific to food projects. The cards game uses roleplay, and fun action based tasks, to trigger creativity. By using the method described in this book, you will generate a multitude of Food Design ideas, whether you want to design (or redesign) a dish, a simple dinner between friends, a restaurant, a cafe, a food truck, a food event, a bakery, or any other food service or food system. IdeaShake, because of the trigger cards you'll find inside, pushes you to design not only solutions that respond to people's values, but also to propose solutions that respond to all aspects of sustainability.Finally, by teaching you how to use this idea-generation method, this book also teaches you some fundamentals of Food Design Thinking, showing you a few consequential steps: from creating a team, generating insights, generating ideas, to selecting a final idea. onlineschooloffooddesign.org

• Format: Paperback
• Language: English
• ISBN: 1973419238
• ISBN13: 9781973419235
• Release Date: November 2017
• Publisher: Independently published
• Length: 90 Pages
• Weight: 0.64 lbs.
• Dimensions: 11.0" x 0.2" x 8.5"