IdeaMarket: a Food Design Thinking method for idea generation

By: Dr. Francesca Zampollo

This book teaches you how to use the Food Design Thinking idea-generation method called IdeaMarket, and gives you the tool you need to use this method, the IdeaMarket cards, which you can cut and use many, many times in the future. IdeaMarket is a cards game/creativity tool that is specific to food projects. The cards trigger metaphorical thinking and creativity by using image association, combination, and a fun trading activity. By using the method described in this book, you will generate a multitude of Food Design ideas, whether you want to design (or redesign) a dish, a new pastry, a simple dinner between friends, a food event. IdeaHive pushes you to design for all aspects of the eating experience. This method, as opposed to IdeaHive and IdeaShake (two more Food Design Thinking methods ideated by Dr. Francesca Zampollo), is better indicated for projects that focus on, or include, an edible component. Finally, by teaching you how to use this idea-generation method, this book also teaches you some fundamentals of Food Design Thinking, showing you a few consequential steps: from creating a team, generating insights, generating ideas, to selecting a final idea. onlineschooloffooddesign.org

• Format: Paperback
• Language: English
• ISBN: 1973418681
• ISBN13: 9781973418689
• Release Date: November 2017
• Publisher: Independently published
• Length: 110 Pages
• Weight: 0.76 lbs.
• Dimensions: 11.0" x 0.3" x 8.5"