Idea to Impact is a modern playbook that bridges the gap between a promising idea and a successful product. In a fast-moving market full of uncertainty and risk, this book delivers a clear, actionable framework for building products that customers love. Inside, you'll learn how to: - Discover and validate high-potential business ideas based on real customer pain. - Craft a Minimum Viable Product (MVP) that maximizes learning while minimizing waste. - Navigate the search for Product-Market Fit through a data-driven process. - Develop a strong brand, positioning and Unique Selling Proposition. - Execute a go-to-market strategy that builds unstoppable momentum. - Lead agile teams and foster a high-performance innovation culture. The book is structured like a game with four quarters: - The Setup - Find your winning idea by identifying market gaps and deep customer needs. - The Drive - Build your MVP, design an intuitive user experience, and create a strategic roadmap. - The Score - Launch your product by refining your positioning and pricing and executing your go-to-market plan. - Winning the Game - Scale your technology and team, build feedback loops and navigate the competition.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.