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Paperback Idea to Impact: The Modern Playbook for Launching Products That Win Book

ISBN: B0FNRW474F

ISBN13: 9798293941773

Idea to Impact: The Modern Playbook for Launching Products That Win

Idea to Impact is a modern playbook that bridges the gap between a promising idea and a successful product. In a fast-moving market full of uncertainty and risk, this book delivers a clear, actionable framework for building products that customers love.

Inside, you'll learn how to:
- Discover and validate high-potential business ideas based on real customer pain.
- Craft a Minimum Viable Product (MVP) that maximizes learning while minimizing waste.
- Navigate the search for Product-Market Fit through a data-driven process.
- Develop a strong brand, positioning and Unique Selling Proposition.
- Execute a go-to-market strategy that builds unstoppable momentum.
- Lead agile teams and foster a high-performance innovation culture.

The book is structured like a game with four quarters:
- The Setup - Find your winning idea by identifying market gaps and deep customer needs.
- The Drive - Build your MVP, design an intuitive user experience, and create a strategic roadmap.
- The Score - Launch your product by refining your positioning and pricing and executing your go-to-market plan.
- Winning the Game - Scale your technology and team, build feedback loops and navigate the competition.

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Format: Paperback

Condition: New

$17.54
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