Ict in Marketing

By ALEXANDER OSHUNLOYE

Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838366212
• ISBN13: 9783838366210
• Release Date: May 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"