Iconic Consumer Brands for More Defensive, Lower-risk Investing

Bys: Gillen, Darren and Yates, Jonathan

The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescaf , Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

• Format: Paperback
• Language: English
• ISBN: 1781196184
• ISBN13: 9781781196182
• Release Date: October 2023
• Publisher: Oak Tree Press
• Length: 48 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"