Iceberg Philanthropy

By Fraser Green and Beth McDonald

Book Overview

Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!

• Format: Paperback
• Language: English
• ISBN: 1419669915
• ISBN13: 9781419669910
• Release Date: July 2007
• Publisher: Booksurge Publishing
• Length: 188 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"