'Ice & Lemon?' is based on the author's own experience with a focus on the methods and practices which he has found give the best possible results in a competitive environment. It is based on a work ethic of quality, teamwork and an excellent customer experience brought about by the understanding of basic needs, and how to put it all together to keep the customers coming back. The content is such that it will appeal to those already in hospitality or indeed those who may be considering such a role.
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