IBM: The Rise and Fall and Reinvention of a Global Icon

by James W. Cortada

Book Overview

A history of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention...

• Format: Paperback
• Language: English
• ISBN: 0262547821
• ISBN13: 9780262547826
• Release Date: August 2023
• Publisher: MIT Press
• Length: 752 Pages