Basics Product Design 01: Idea Searching examines methods of generating and identifying ideas, and teaches the reader to understand what is being observed and recorded. The book advocates a step-by-step approach to generating ideas and brainstorming. It encourages an open mind in the development of ideas and teaches the reader to always question convention. The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design. This description may be from another edition of this product.
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