IATA's New Distribution Capability (NDC) standard: The Digital Airline - Platforms, Partnerships and Products in an NDC Era

By Knowledge Gleam

IATA's New Distribution Capability (NDC) standard "The Digital Airline - Platforms, Partnerships and Products in an NDC Era" is a groundbreaking exploration delving into the evolution and transformative potential of IATA's New Distribution Capability (NDC) standard within the aviation industry. This extensive compendium, spanning across sixteen detailed chapters, meticulously dissects the intricate layers of NDC, elucidating its profound impact on airline distribution, technology infrastructure, and customer engagement. From its inception, the book presents an engaging narrative on the fundamental concepts of NDC (New Distribution Capability) by offering a comprehensive overview of IATA's role as an industry pioneer in setting distribution standards and driving collaborative innovation. The chapters progressively unfold the shifting distribution landscape, emphasizing the limitations of current airline retailing capabilities and the rapid transformations across various booking channels. Readers are immersed in the definition of NDC, its strategic objectives, and envisioned outcomes for both airlines and customers. The book illuminates the myriad opportunities presented by NDC adoption, ranging from unparalleled personalization potential and ancillary growth to significant reductions in distribution expenditure. The comprehensive roadmap within the book provides critical insights into the technical architecture of NDC, certification processes, and its integration within the airline ecosystem. It navigates through the complex web of industry drivers propelling airline motivations, revenue growth pressures, competitive benchmarking, and economic incentives, highlighting the urgency and potential pitfalls of lagging behind on innovation velocity. Furthermore, the book presents a multifaceted analysis of NDC's value proposition across various travel sector stakeholders. It outlines how airlines, travel agencies, technology intermediaries, corporate buyers, and travelers stand to benefit from NDC implementation, unlocking enriched product offerings, wider content access, and dynamic customer-centric experiences. As it progresses, the book elaborates on the complexities and considerations involved in NDC implementation, emphasizing the integration challenges, change management needs, roadmap planning, ongoing optimization, and the significance of skills and training for successful deployment. Moreover, it navigates through the diverse deployment models and the evolving landscape of NDC-enabled business transformation, shedding light on the financial and productivity impacts, enriched retailing capabilities, and innovative opportunities across platforms. The journey through this comprehensive guide extends to industry adoption and maturity metrics, the future synergies between NDC and ONE Order standards, data structuring and transaction processing intricacies, and the shaping of the connected traveler journey. Finally, the book culminates with an insightful conclusion, reflecting on the pivotal role played by NDC in the aviation industry's transformation, IATA's indispensable contributions, and the vast array of opportunities arising across the travel ecosystem. In summary, "The Digital Airline - Platforms, Partnerships and Products in an NDC Era" offers a comprehensive, insightful, and forward-thinking exploration of NDC's impact on the aviation industry, providing readers with an indispensable roadmap to navigate and harness the transformative power of NDC while embracing the vast opportunities within the evolving travel landscape.

• Format: Paperback
• Language: English
• ISBN: B0CQPB49WL
• ISBN13: 9798872361022
• Release Date: December 2023
• Publisher: Independently published
• Length: 518 Pages
• Weight: 2.20 lbs.
• Dimensions: 9.0" x 1.2" x 7.0"