I Can Sell You Anything

By Carl P. Wrighter

Book Overview

Learn the right way to sell. This description may be from another edition of this product.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0345284623
• ISBN13: 9780345284624
• Release Date: July 1979
• Publisher: Ballantine Books
• Weight: 0.35 lbs.

Customer Reviews

Fool me once.. won't get fooled again.

I imagine "I Can Sell you Anything" changed my life. I read a borrowed copy of it 25 years ago as a young teen and have been able to spot most tools of the advertising trade clearly ever since. The ad industry thrives on manipulation and has no problem controlling the general public using the simple and obvious techniques outlined in this book. Individuals that seek to develop awareness of these techniques gain some immunity to them and see mass media for what it really is - a vehicle to carry advertising - nothing more. Why do you think broadcast TV is "free"? I've been recommending this book very highly for years, but have not owned a copy until now. I'm happy to say that it's ideas are still relevant even if most of the references are very dated. Buy one NOW before they're GONE! (hee hee) Great book.