Hypersexualization in Advertising

By Mathilde Faivre

This book deals with hypersexualization in advertising: how can it be recognized? How did it become a trend and who are these messages aimed at? The aim of this research was to understand how hypersexualization can be and has been an effective marketing tool, but also to grasp its limitations: who is responsible, if anyone, and which sectors of activity have used it?

• Format: Paperback
• Language: English
• ISBN: 620958506X
• ISBN13: 9786209585067
• Release Date: January 2026
• Publisher: Our Knowledge Publishing
• Length: 56 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"