Hyper: The Untold Story of Marketing Data

By Attila Toth

Digital marketing is broken. Digital marketing used to be straightforward and highly effective. If you knew what you were doing, you could fine-tune your strategy, learn from your efforts, and continually improve your ROI. Today, everything has changed. Costs are up, and your hands are tied by ad platforms' AI and data privacy regulations. It's like gambling in a casino where the house - big tech - always wins. But there's hope. As the Head of Strategy at a digital consultancy, I was frustrated with this trend. Advising clients to spend more without significantly better results felt wrong. So together with my team, we started experimenting and discovered a way out. In this book, I share our learnings: The Trap: Why you're spending more for less. The Escape Plan: How to achieve exceptional results. Mindset Shifts: Changes needed for success. Tech Adaptations: Tools for executing a better ROI strategy. Future Vision: A world with zero marketing noise. Privacy Paradox: Understanding data and using it effectively despite regulatory challenges. Take this book and join me in putting digital marketing back into people's hands. Attila Tóth , Head of Digital Strategy @Cognitive Creators

• Format: Hardcover
• Language: English
• ISBN: B0D67KZW1N
• ISBN13: 9798326785305
• Release Date: May 2024
• Publisher: Independently published
• Length: 170 Pages
• Dimensions: 8.5" x 0.6" x 5.5"