Hybridization of MNE Subsidiaries: The Automotive Sector in India

By Florian Becker-Ritterspac and Florian Becker-Ritterspach

Book Overview

List of Tables List of Figures Foreword; Arndt Sorge Preface and Acknowledgements List of Abbreviations PART I THEORETICAL FOUNDATIONS Introduction Transfer and Hybridization in MNEs Subsidiary Hybridization: Conceptual and Methodological Tools PART II EMPIRICAL RESULTS India's Business Context and the Automotive Sector The Case of Maruti-Suzuki India The Case of Fiat India The Case of Mercedes-Benz India The Case of Skoda Auto India Discussion Notes and References Bibliography Index

• Format: Paperback
• Language: English
• ISBN: 1349302422
• ISBN13: 9781349302420
• Release Date: December 2008
• Publisher: Palgrave MacMillan
• Length: 302 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"