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Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight
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Humanizing Big Data: Marketing at the Meeting o... 0749472111 Book Cover

Humanizing Big Data: Marketing at the Meeting o...

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Edition Description

Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one...

Edition Details
Format:Paperback
Language:English
ISBN:0749472111
Format: Paperback
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