Human-Centered Communication: A Business Case Against Digital Pollution

By Ethan Beute and Stephen Pacinelli

Book Overview

Wall Street Journal Bestseller

DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION.

We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.

The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attentionBuild trust and create engagementEnhance your reputation with both people and algorithms
The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.

The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it's also human-centered.

The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by DesignDan Hill, PhD, President of Sensory LogicMathew Sweezey, Director of Market Strategy at SalesforceJulie Hansen, Creator of the Selling on Video Master ClassAdam Contos, CEO of RE/MAXLauren Bailey, Founder and President of Factor 8 and #GirlsClubMario Martinez Jr, Founder and CEO of VengresoViveka von Rosen, Cofounder and Chief Visibility Officer at VengresoShep Hyken, Customer Service and Customer Experience ExpertMorgan J Ingram, Director of Sales Execution at JB Sales TrainingDan Tyre, sales executive and founding team member at HubSpot

Among the themes addressed:

Trust and relationshipsCommunication and connectionService and valueText and videoNoise and pollution

Among the types of videos in which you'll become more confident and effective:

Live, synchronous video meetingsRecorded, asynchronous video messagesVideo calls and video presentationsVideo in emails and text messagesVideo in social feeds and social messagesVideo for specific individuals and large groupsVideo for known audiences and anonymous massesVideo for prospects, customers, employees, and other stakeholders

For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.

• Format: Hardcover
• Language: English
• ISBN: 1639080007
• ISBN13: 9781639080007
• Release Date: October 2021
• Publisher: Fast Company Press
• Length: 272 Pages
• Weight: 1.24 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"