How To Zig In A Zagging World: Unleashing Your Hidden Creativity

By John M. Keil

Book Overview

This valuable guide shows how to look at problems in fresh, unconventional ways and translate innovative thinking into solid results. Written by one of Madison Avenue's best known advertising executives, it offers practical steps for enhancing creativity, breaking through common creative blocks, and channeling creative thinking into action. From building a business strategy, to solving an engineering problem, to writing a book, it shows what to do to prepare for a creative project, with advice on setting the mood for creativity and developing a creative plan. It also offers steps to take in the midst of your project, including tips on how to keep concentrating, how to strengthen your memory, and how to use experience without getting locked in the past. Also gives practical advice on presenting your work, interpreting criticism, and handling success.

• Format: Paperback
• Language: English
• ISBN: 0471857203
• ISBN13: 9780471857204
• Release Date: January 1988
• Publisher: Wiley
• Length: 166 Pages
• Weight: 0.75 lbs.
• Dimensions: 1.3" x 3.5"