How to Write Sales Letters That Sell

By Drayton Bird

Book Overview

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749414316
• ISBN13: 9780749414313
• Release Date: January 1
• Publishers: Kogan Page Ltd, New edition edition (1997-02-28)
• Weight: 1.10 lbs.