How to Write a Marketing Plan (Creating Success)

By John Westwood

Book Overview

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749445548
• ISBN13: 9780749445546
• Release Date: September 2006
• Publisher: Kogan Page
• Length: 129 Pages
• Weight: 0.50 lbs.
• Dimensions: 8.5" x 0.4" x 5.5"