How to Win at CRM: Strategy, Implementation, Management

By Seth Kinnett

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

• Format: Paperback
• Language: English
• ISBN: 0367657880
• ISBN13: 9780367657888
• Release Date: September 2020
• Publisher: Auerbach Publications
• Length: 220 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"