How to Think Like the World's Greatest New Media Moguls

by Dale Buss and Marcia Layton Turner

This text explores the business strategies behind successful new media projects and personalities. The book looks at how these moguls think about their businesses and how they have influenced and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071360697
• ISBN13: 9780071360692
• Release Date: July 2001
• Publisher: McGraw-Hill Companies
• Length: 216 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.9" x 5.1" x 7.3"