How to Talk to Customers

By Tom Larkin and Diane Berenbaum

Book Overview

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for M ake A G reat I mpression on the C ustomer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www.howtotalktocustomers.com

• Format: Hardcover
• Language: English
• ISBN: 0787987522
• ISBN13: 9780787987527
• Release Date: March 2007
• Publisher: Jossey-Bass
• Length: 224 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 7.1" x 9.3"