From one of the first sports lawyers in the UK, this practical book reveals the secrets behind the art of becoming and being a sports agent. With detailed and concise sections on ensuring watertight legal contracts between agent and client, how to comply with regulations in various sports, creating playing contracts, marketing, merchandising, licensing and sponsorship deals, as well as the art of negotiation, getting new clients and keeping clients happy, this guide contains everything readers will need to get started and stay successful.
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