How to stop Abercrombie & Fitch from falling in Europe?

By Lionel Klein

We remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie & Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes "Bad Buzz" and the missed turn in digital. We propose several recommendations and a new marketing mix to help the brand regain its growth and appeal to the public.

• Format: Paperback
• Language: English
• ISBN: 6205886782
• ISBN13: 9786205886786
• Release Date: April 2023
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"