The aim of this book is to explain to you in simple terms how to create great natural and organic candles and not just make any candles. There is a difference. You will get to see and understand that difference when you understand each ingredients and how they interact and react with each other.
You will not have a great business if you are just making carbon copies of a few candles of other people that your customers can go buy from any local stores. What will make you unique is when you create a blend or two of your own, and people start liking your creation. That is when you can hit a home run in business.