How to Start and Run Your Own Advertising Agency

By Allan Krieff

This book offers advertising professionals and entrepreneurial dreamers advice on how to set up an advertising agency, run it, and grow it into a highly professional business. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070352194
• ISBN13: 9780070352193
• Release Date: February 1992
• Publisher: McGraw-Hill
• Length: 320 Pages
• Weight: 1.84 lbs.
• Dimensions: 9.5" x 1.1" x 7.8"

Customer Reviews

Excellent primer for start-ups

This is an excellent book for anyone considering or just starting their own business. Though the content focus is on an advertising agency (as the title dictates) most of the information is easily transferable to most types of small business. The author presents the material in an easy-to-follow format and the book is full of things that will prevent the many "gotchas" of setting up a business. I read the book the first year of opening my first business. I wish I would have read it *before* I opened my doors but that didn't stop it from being one of the most useful books I have ever read.