Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers-individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following, and recommendations from them serve as a form of social proof to their potential customers. Influencer marketing can involve collaborations such as sponsored posts, reviews, takeovers, giveaways, and affiliate marketing, where influencers promote a product or service to their audience in exchange for payment or other benefits.
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