How to Start a Magazine: And Publish It Profitably

by James Kobak

Book Overview

Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.

• Format: Hardcover
• Language: English
• ISBN: 0871319276
• ISBN13: 9780871319272
• Release Date: November 2002
• Publisher: M. Evans and Company
• Length: 320 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 7.4" x 9.4"

Customer Reviews

Great!

This is yet another book that has a lot of great information in it for starting magazines. I'd recommend it if you're thinking about it. It's quite clear and is genuinely useful!

Thanks

Wow, what a great read. It is helping me on my way to publish the world's most successful magazine. Ever.

Great for Experienced Publishers Too....

How to Start a Magazine is a must read for anyone thinking about starting a magazine, and anyone currently in the business. While the book targets the wanna-be publisher, it is also one of the best books I have read for experienced magazine professionals too. Kobak masterfully describes all of the key competencies of magazine publishing in a straight forward no nonsense manner. Unlike many texts on this subject, this book is full of practical real-life examples of what to do, and what watch out for. The author also does an excellent job of exploring how to expand the business of established magazines into international markets, book publishing, list rentals and custom publishing. This book is well worth your time and money.

A must read for people in magzine business

A very readable account which gives perspective on the nature of the business, its pitfalls and surprises. It encapsulates a wealth of experience in pithy sentences and straightforward format. A must for anyone serious abut the magazine business or with even a gleam of becoming a publisher in his or her eye.

Why some magazines succeed while others go bankrupt

How To Start A Magazine And Publish It Profitably by business consultant and entrepreneur James B. Kobak is a no-nonsense, imminently practical, how-to guide to the magazine market, including a wealth of invaluable "tips, tricks and techniques" on how to raise venture capital, why some magazines succeed while others go bankrupt, how to choose the best name and develop a solid business plan, and much, much more. An informed and informative, highly readable primer, How To Start A Magazine And Publish It Profitably is an absolute "must-read" for anyone seriously interested in venturing into the world of magazine publishing.