How to Sell the Brain Applied Neuromarketing

By Locus William

How do you and your client's brains function? Why is it that you can remember one brand but not another? Why did you pick Apple over Samsung? Why are you "faithful" to your tobacco brand yet "unfaithful" to your phone provider? Why do you consume the beer that you do? Do you believe that you choose it or did the environment? Why do you think a brand-name medication is superior and more potent than a generic one, even if they both contain the same active ingredient? And what about the supermarket's white brands? Do we purchase based on reason or emotion? Marketing has changed from being an art to becoming a science thanks to neurosciences and the study of the brain. This comprehensive book provides all the knowledge needed to understand the human brain and how it functions, as well as emotions and how they impact sales. The most significant neuroscience research that are sales-focused are also provided and examined. the neuromarketing applications that are currently most popular. This is the book for you if you want to develop a closer relationship with your customers, dramatically improve your sales, and significantly advance your professional career.

• Format: Paperback
• Language: English
• ISBN: B0BB56YHLC
• ISBN13: 9798847539852
• Release Date: January 1
• Publisher: Independently Published
• Length: 428 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.9" x 5.0" x 8.0"