How to See: Visual Adventures in a World God Never Made

By George Nelson

Book Overview

A new edition of George Nelson's classic guide to visual appreciation, released on the fortieth anniversary of its original publication

Originally published in 1977 by iconic American furniture manufacturer Herman Miller, George Nelson's critically acclaimed manifesto on how to recognize, evaluate, and understand the objects and landscape of the man-made world has influenced generations of design professionals, students, and aficionados. Forty years later, this cult book has been brought back to life with a fresh, new look and feel. At a time when our collective fascination with design has gone global, by one of the 20th century's most important design thinkers and will continue to educate and inspire readers everywhere.

• Format: Hardcover
• Language: English
• ISBN: 0714873837
• ISBN13: 9780714873831
• Release Date: February 2017
• Publisher: Phaidon Press
• Length: 248 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.0" x 8.6" x 9.3"

Customer Reviews

The founding father of American Modern Design

George Nelson was not only a creative artistic talent, he was also a commercial genius (just like Picasso was). These two talents provided his secret for success that would reward him throughout his life. This book is an actual reprint from the original edition. It documents in detail how George Nelson thought and designed. The attention is clearly on his biography, this is not a coffee table book filled with an overdose of pictures. A wonderful biography about a designer that was the founding father of American Modern Design. I also suggest to visit the wonderful online archive about George Nelson at WWW.GEORGENELSON.ORG.