How to Screw Up Selling: Including Perspectives on AI in Selling

By Richard Webbe

Most sales books tell you how to win. This one tells you what happens when you get it wrong.

In How to Screw Up Selling, Richard Webbe shares the real stories behind four decades in technology, telecommunications and enterprise sales: the awkward conversations, missed signals, damaged deals, unexpected recoveries and lessons that no polished success story can teach.

From a single misplaced word in a client meeting to a CEO, a plate of sandwiches and the biggest sale of his career, these stories are candid, funny and sometimes uncomfortable. Each one reveals something practical about trust, credibility, resilience, negotiation, leadership and the importance of reading the room.

This is not a book about glorifying failure. It is about learning from it. Richard Webbe shows that mistakes do not have to define a career, provided you have the humility to own them, the judgement to understand them and the courage to get back up.

Including perspectives on AI in selling, How to Screw Up Selling is for salespeople, sales leaders, entrepreneurs and anyone who wants to build stronger relationships in a world increasingly filled with noise, automation and empty promises.

Because nobody learns much from doing everything perfectly.

• Format: Paperback
• Language: English
• ISBN: 0645821721
• ISBN13: 9780645821727
• Release Date: August 2026
• Publisher: Valid Agenda Pty Ltd
• Length: 247 Pages
• Weight: 0.55 lbs.
• Dimensions: 8.0" x 0.6" x 5.0"