How To Read Copy: Professionals' Guide to Delivering Voice-Overs and Broadcast Commercials

By Adrian Cronauer

Points out the most important aspects of DJ work (and almost all kinds of broadcasting) and how to do a good job reading copy and sounding natural on the air. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0929387147
• ISBN13: 9780929387147
• Release Date: January 1990
• Publisher: Bonus Books
• Length: 208 Pages
• Weight: 1.22 lbs.
• Dimensions: 9.5" x 1.5" x 6.5"

Customer Reviews

Get the Basics First

I have made my living as a voice actor for almost 15 years and, in that time, earned over a million and a half dollars. Anyone wanting to do the same should read this book. There is new paradigm today for voiceovers that involves finding the human emotion in a script and conveying that emotion to the listener. That's why voiceover people are actors not announcers. But Adrian Cronauer's book is still a valuable exercise in the basics of copy interpretation. Before you can perform copy as an actor you have to know how to interpret copy--to make the writers words sound like they're your own and that you're speaking them just as you're thinking them. I hear many voiceovers, even on national spots, that break some of these basic rules. And when that happens it draws attention to the voiceover. The voice should be transparent--you shouldn't even hear the voice--only the message. The voice should be like a clean window, which only draws attention to the view, not a dirty window which draws attention to itself. The section of this book on marketing your talents is a bit outdated and there are many other fine books on that aspect of the business. But, all in all, this is a must read for anyone wanting to do voice-acting for commercials.

Good book for any aspiring voice-over artist

This book covers all essentials for any voice-over artist to know before getting into the business of actually reading copy for a variety of voice over needs. Must for every multimedia producer's library.