What are the influential educational marketing factors to motivate the domestic students to select local university to study? Nowadays, educational market competition is serious, any country one university will face itself country domestic university competitors as well as overseas university competitors both. So, it brings one question: How can the local university provide excellent teaching quality in order to motivate local students or foreign students to choose it to study? Hence, it causes one student chooses to one local univesity to study, the choice process is not easy. Due to the diversity of factor influencing student choice is great. There are factors related with the local university teaching method characteristics, student personal characteristics and factors related to influence of others, e.g. they include that the local university and /or the subjects) attended have effect on the student life / future or the student personal and economic sacrifies etc. different factors. So, the excellent teaching quality factor to the university is not only one major factor to influence domestic and foreign students to choose it to study. Any one of local university ought consider all factors, such as student's personal need factor, univeristy reputation factor, university accreditation factor, competitiveness of admission factor, brand name of the university factor, staff quality factor, the perception of teaching quality factor, the perception of education quality, teaching, learning and research methods factor, variety of education, credit transfer facility to the abroad flexibility of possibility to combine studies and work factor, reasonable school fee factor, quality of curricula, scientifc research quality, course diversity, novelty, actuality, mobility, exchange programs with foreign universities etc. different factors influence the domestic and foreign students to choose to study it.Hence, any student's school choice proccess, he /she will compare these any one of above factors in order to satisfy his / her personal learning need in the university studying learning choice process. So, global any one university can not neglect above any one of factors because if any one of these factors which is ( are) the student's consideration factor(s), if he /she felt this university can not satisfy his / her one factor among of these above factors. Then, it will be possible to influence the student to choose another university to study. So, above any one of these factors will have possible to influence the student's choice to study from it.
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