How to Protect Your Business, Professional, and Brand Names

By David A. Weinstein

The names, symbols and logos used by businesses and professionals can be extremely valuable assets. In fact, substantial time and money is spent to develop and promote them. Individuals in small businesses, multinational corporations, and nonprofit and fraternal organizations are shown how to protect business and professional names and symbols. It sets forth the fundamentals of protecting business and professional names, showing you how to select, acquire rights, and register names and enforce protection--even how to allow others to use them. Also discusses steps to avoid conflicts when others use your name. Explains the difference between corporate and trade names, and among trademarks, service marks and other types of marks. The procedures for checking names for potential conflicts are described, and directions for registration with state agencies and the U.S. Patent & Trademark Office are provided. Everything is explained in clear, easy language, and many sample forms and documents are included.

• Format: Paperback
• Language: English
• ISBN: 0471515582
• ISBN13: 9780471515586
• Release Date: October 1990
• Publisher: John Wiley & Sons
• Weight: 1.00 lbs.
• Dimensions: 1.3" x 2.2"