How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out Without Spending a Fortune

By Kim Baker and Sunny Baker

Book Overview

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

• Format: Paperback
• Language: English
• ISBN: 0471551937
• ISBN13: 9780471551935
• Release Date: April 1992
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"

Customer Reviews

Been using for years. Even in e-commerce age, it's great!

I recommend this book to everyone who is getting into marketing and anyone who is going to hire outside vendors to help them. The book explains what every businessperson should know about marketing programs and how they work (or don't).