How to Profitably Delight Your Customers

By Hal Mather

The majority of industries today are in a buyer's market. The only way to ensure survival and profitability in this environment is serving customers well. Delighting customers also erects a barrier to competitors. This manual focuses on what corporate managers, particularly those in product design and sales and marketing departments, need to do to help a company profitably delight its customers.

• Format: Hardcover
• Language: English
• ISBN: 1855733811
• ISBN13: 9781855733817
• Release Date: August 1999
• Publisher: Butterworth-Heinemann
• Length: 1 Pages