How to Produce Creative Publications: Traditional Techniques & Computer Applications

By Thomas Bivins

Book Overview

This is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. The authors show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and in parallel--you'll learn how to get the most out of your desk-top computer.

• Format: Hardcover
• Language: English
• ISBN: 0844234931
• ISBN13: 9780844234939
• Release Date: January 1991
• Publisher: Natl Textbook Co Trade
• Length: 448 Pages
• Weight: 3.55 lbs.
• Dimensions: 11.5" x 1.5" x 8.8"