How to Plan Press Advertising (How to Guides)

By Iain Maitland

How to Plan Press Advertising is one of a new series of books providing clear, concise and highly accessible introductions to using different media for advertising and selling. This practical and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0304334324
• ISBN13: 9780304334322
• Release Date: January 1996
• Publisher: Thomson Learning
• Length: 145 Pages
• Weight: 0.66 lbs.
• Dimensions: 10.0" x 0.5" x 6.5"